Dryer nights are promised with the launch of Pampers Underjams, a nappy aimed at four- to 12-year-old children who suffer from bedwetting.
The nappies fit like underwear and can be worn discreetly under pyjamas. The launch is being supported with PR activity, a website and in-store materials.
The baby and toddler aisle is a key emergency shop and it s time that c-stores started reaping the benefits. Kate Miller looks at the areas you need to cover
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