Maltesers, Galaxy Minstrels, and M&Ms Peanut pouches will be available in £1.99 pricemarked packs, available exclusively to the independent trade from May 21. Meanwhile, Galaxy, Galaxy Caramel, and Ripple single bars are to be flashed at 55p. The bright yellow flash is expected to create on-shelf standout and appeal to shoppers looking for value for money.
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Source
Sarah Britton
