The Bisto Together Project is returning to TV screens this month, as part of a multi-channel campaign from Premier Foods.
A new TV advert will launch this week and will be supported throughout this month by a new partnership with Global radio activity, beginning on 12 November.
Helen Touchais, category brand director at Premier Foods, said: “The Bisto Together Project has always been very well received by consumers and has helped us cement the brand’s association with togetherness. With modern lives making it harder for people to find time to spend with their loved ones, we believe good food has an important role to play in getting people back around the dinner table.”
Now in its fourth year, the Bisto Together Project is designed to capitalise on the consumption of roast dinners peaking during colder months and festive season.
This year’s campaign will focus on Bisto’s Best Chicken Gravy, which is made with real meat juices.