Pot Noodle is hoping to tempt more women to the brand with Pot Noodle in a Mug.
The new format is sold as a single-shot soup sachet in four flavours with 150 calories per serve. It is being marketed as a mid-morning snack for women. A press advert will go live in February and the Pot Noodle brand will benefit from an £8m marketing support package in 2010.

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