Unilever is running a £10m advertising campaign to support its revamped Pot Noodle range. The campaign includes TV, outdoor, print and digital advertising and features the strapline, 'Fuel of Britain'.
The tongue-in-cheek ads tell the story of a 'Pot Noodle mine' in South Wales in which characters discover a supply of 'noodle fuel'. The ads will highlight recent developments such as messages 'no artificial colours or preservatives' and 'only 5% fat'.
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