Wonderful Brands has re-launched its Pomegreat fruit juice, with a new recipe containing no added sugar and added vitamins.
The new juice contains only naturally occurring sugars from Californian pomegranates and is sweetened with stevia.
The new recipe also contains vitamins A, C, D and E, to make the brand more appealing to health conscious consumers.
Philip Vandaele, brand manager at Pomegreat, said: “We always want to make our products the best that they can be, and with this in mind we decided to revamp the recipe and packaging for Pomegreat.”
”The added vitamins and absence of artificial sweeteners does not compromise the taste in any way, but we hope will increase the appeal of Pomegreat as a drink for the whole family to enjoy and meet the growing demand for healthier soft drinks with its added nutrients and their health benefits.”
As part of the re-launch, the brand has also developed a new packaging design featuring the benefits of different vitamins on every carton.
The new Pomegreat formulation is available now in 1ltr cartons (rrp £1.40).