Pimm’s No.6 Vodka Cup is making a return to UK shelves in response to a consumer campaign to reinstate the variant.
The product will be available to off trade customers via wine and spirits merchant Justerini & Brooks from the end of May.
Originally launched in 1964, Pimm’s Vodka Cup was the sixth variety of Pimm’s to hit shelves across the UK. Diageo took the decision to reinstate the variant in response to a consumer-led campaign calling for the drink’s return.
Joanna Segesser, senior brand manager at Pimm’s said: “We have been overwhelmed by the outpouring of support for Pimm’s No.6 Vodka Cup and we are delighted to have been able to listen to the British public’s request to bring back the product in time for summer. We want to thank everyone who campaigned for Vodka Cup’s return.”
For trade enquiries, contact Justerini & Brooks on 020 7493 6174.