Peroni Nastro Azzurro has launched a new advertising campaign to celebrate its authentic Italian heritage and reinforce its premium credentials.

The new campaign, named Storie di Stile (Stories of Style), tells the story of Peroni Natro Azzurro’s creation in Italy in 1963, and highlights the moment of inspiration that gave birth to the brands.

The campaign will be advertised in cinema, print and out of home, targeting relevant films and magazine titles which connect with Peroni Nastro Azzurro’s target consumers.

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