Parfetts has extended its own brand offer with the launch of Go Local Tuna Chunks in Brine, “strengthening its range of everyday grocery essentials for convenience retailers and consumers,” it said.
Available in a 145g can format and supplied in cases of 12, pricemarked at £1.29, the new product is dolphin-friendly and has been introduced to meet the needs of shoppers looking for reliable cupboard staples that fit easily into busy, top-up shopping missions.
Parfetts said the launch reflects the continued momentum of its Go Local own brand range, which is growing as retailers seek dependable products that balance quality, accessibility and strong store performance.
Mike Kerrigan, own brand manager, said: “Every product we add to Go Local has to earn its place on the shelf. Tuna is an essential for many households, so it was important that our new tuna chunks deliver on quality and consistency, backed up with strong margins.
“Our own brand range continues to grow because it helps retailers meet everyday consumer demand, while strengthening their offer in key categories.”
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