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Matt Birch from Amazon and Tracey Clements from Sainsbury’s have joined the board at the Retail Trust.

It has been announced today (5 February) that Sainsbury’s chief retail, logistics and supply chain officer Tracey Clements, and Amazon’s director for EU fresh, Matt Birch, have been appointed as new trustees of retail industry charity the Retail Trust.

Matt Birch previously held senior leadership roles at Sainsbury’s and Central Co-op. He is also a trustee of the Felix Project, London’s largest food redistribution charity.

Clements has held leadership roles at Tesco and was chief operating officer at Boots UK & Ireland and senior vice president of mobility and convenience Europe at BP before joining Sainsbury’s in September.

Clements said: “I’m delighted to be joining the board of the Retail Trust as a trustee. It’s a charity with a long and proud history but what really excites me is its clear focus on the future of the retail frontline workforce, supporting people not just through today’s challenges but in building resilience, wellbeing and opportunity for the years ahead.”

Birch added: “Supporting the people who power our industry is something I care deeply about. I’m honoured to be joining the Retail Trust’s board of trustees, helping contribute to their important work championing the wellbeing of retail colleagues across the UK.”

The trust works with more than 200 retailers to protect their staff’s wellbeing, but its latest Retail People Index warned wellbeing across the sector fell by 6% in 2025 as cost pressures on retail businesses increased.

Chris Brook-Carter, chief executive of the Retail Trust, said: “Our charity provided vital support to tens of thousands of retail workers across the country last year and we’re extremely grateful to be welcoming Tracey and Matt to the Retail Trust as we carry on with work to help even more people in 2026.”

 

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