The Barratt Sweet Shop range is to roll out a bold rebrand across its much-loved portfolio - as well as adding nine new skus.
Marrying nostalgic flavours with a “fresh, playful identity,” the range’s new look is designed to deliver shelf standout and “recruit the next generation of sweet lovers,” it said.
The rebrand spans skus across the iconic Wham, Flumps and Fruit Salad brands, alongside nine new confectionery skus.
The new skus from Wham include Chewy Asteroids, Sour Belts & Sweet Eggs and Tangy Rockets, while the Fruit Salad range now includes a Fruity Mix, Squishy Sunburst and a Duo Combo.
The Flumps brand now boasts Jumbos and Originals, alongside a timely pre-Valentine’s launch of Hearts.
All redesigned packs also now feature George the Jaguar, the brand’s new mascot who “brings mischievous swagger from the roots of East London across the range,” Barratt added.
Michael Inpong, chief marketing officer at supplier Valeo Foods UK, said: “The Sweet Shop rebrand is about reigniting excitement into confectionery. Over time, it’s started to feel like a commodity, and we’re here to bring the fun and swagger back to sweets.
“Barratt is a British brand that’s shaped the way we enjoy confectionery for over 177 years, and this relaunch celebrates that heritage while looking forward - bold flavours, playful energy, and a confident new look that stands out on shelf.”
The RRP for the new Barratt Sweet Shop products ranges from £1 up to £1.50, depending on the product.
The new range will launch initially in Hancock’s, Bestway, Confex, Sugro, Unitas and Monroe during February and March 2026.
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