The slogan that’s become synonymous with chocolate eggs will be adopted by One Stop stores this Easter, to promote a competition where shoppers can win £10k.
With hundreds of different, imaginative ways people tuck into their Creme Eggs, Cadbury are asking One Stop customers to admit how they eat theirs, and by confessing they could add thousands of pounds to their bank balance.
Running until 20 April, the Cadbury Creme Egg campaign will be live in all One Stop stores, including its franchise estate.
Nigel Prendergast, head of customer and business support at One Stop, said: “We’re thrilled to be working with Cadbury and to be part of this iconic campaign. Cadbury Creme Egg is a one of UK’s most-loved confectionery products and the unique eating experience is a fun activation that our customers will be drawn to.”
Fifty One Stop stores will have a full Cadbury Creme Egg takeover, including Cadbury Creme Egg shelf barkers prompting shoppers to ‘Admit it to win it!’, bunting, hanging signs, posters and balloon clusters. Nine of these 50 stores will also have Cadbury Creme Egg balloon arches placed inside, bringing to life the bold, recognisable brand and activation.
All customers need to do is buy a Cadbury Creme Egg from their local One Stop store, for just 85p or 3 for £1.80, then head to https://admit-it.cadbury.co.uk/ where they’ll need to admit how they eat theirs. They will also need to enter their name and email address, along with the barcode and batch code found on the packaging.
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