Leading juice drink brand Ocean Spray has launched a new range of Wholeberry chilled fruit drinks.
The new drinks will be available in cranberry and mixed berry. Every 200ml serving of Ocean Spray Wholeberry contains 40 whole crushed cranberries.
The launch of the new range will also be supported by a ’Try Me Free Campaign’ to encourage health conscious consumers to try the products.
Caroline Rose, marketing manager at Ocean Spray, said: “Consumers want the benefit of the whole fruit in a convenient way and Wholeberry meets this demand perfectly. And consumers are prepared to pay a premium too, helping to deliver category growth in chilled juice.
“Our new Wholeberry range is the first fruit juice in the UK to deliver a whole cranberry proposition. This juice is thicker than our original cranberry juice because it is made with the whole cranberry fruit, not just the juice and so, it offers more goodness and nutrition in every glass. It meets different consumer needs, resulting in incremental sales opportunity for retailers.”
The launch of the new range is being supported by a £1 million investment, including in-store activity, PR, and digital/social media support.
The new Ocean Spray Wholeberry range is sold in 850ml bottles (rrp £2.99) and available now.