Oasis has launched the latest instalment in its #RefreshingStuff campaign, with a refreshingly honest spin on the world of marketing.
A parody of the heart-warming, feel-good adverts often seen today, Oasis’ new Togetherness ad campaign features a bottle of the brand’s classic Summer Fruits flavour with a ‘double ended neck’, which encourages people to drink it together at the same time.
The Togetherness adverts will run on out of home posters and through online platforms from June 4 and in cinemas from the end of May.
Simon Harrison, customer marketing director GB at Coca-Cola European Partners, said: “Oasis’ new Togetherness adverts, which is the latest instalment of our wider #RefreshingStuff campaign, reflects the quirky style the brand is renowned for with a playful twist on modern marketing.
“The campaign follows the arrival or our Oasis brand refresh that includes a new bottle design that is bold, quirky and fun to deliver impactful standout on shelf. We also introduced Oasis Aquashock to the Oasis family to respond to the consumer demand for flavoured water which is up 4% year on year (Nielsen MAT w/e 31.12.18). We confident the campaign and new look range will keep Oasis front of mind with consumers during the all-important Summer months.”