Coca-Cola European Partners (CCEP) is introducing a new range of flavoured waters under the Oasis brand, which will also receive a refresh later this year.
The new Oasis Aquashock range is the latest addition to the CCEP flavoured water portfolio and will be available in two flavours; Spicy Raspberry and Chilled Cherry from April.
Sold in 500ml PET bottles (rrp £0.89), the launch will be supported by in-store sampling and POS. Both variants will be exempt from the Soft Drinks Industry Levy.
CCEP has also unveiled a brand refresh across the Oasis portfolio. The new packs, launching in May, are set to differentiate the Oasis range from the rest of the soft drinks category.
Simon Harrison, customer marketing director at Coca-Cola European Partners, said: “Oasis Aquashock is an exciting new addition to the Oasis portfolio. We’re constantly looking to innovate and respond to consumer demand, and with over half of Oasis consumers drinking flavoured water, (Kantar Worldpanel, July 2017) now is the perfect time for us to launch Oasis Aquashock.
“Flavoured water is up 4% year on year (Nielsen, December 2017) and we’ve noticed a significant opportunity within the sector amongst young adults. Market research shows that this audience is looking for new products and excitement, and with its unique flavours, Oasis Aquashock is sure to help retailers further grow this sector.
He added: “Shortly after we’re also energising the wider Oasis brand with a modern new look and messaging that is bold and bright, highlighting the fun and cheeky personality of the Oasis brand.”