Snack brand Nākd is starting 2019 with the launch of its first ever TV advert, designed to coincide with its new ‘Mind. Blown.’ ad campaign.

With the first burst of TV activity kickstarting a £1.5million campaign on New Year’s Day, the ‘Mind. Blown.’ campaign will run throughout 2019 in both 20 and 30 second adverts.

The ‘Mind. Blown.’ creative has been developed to showcase the reactions of anyone experiencing the flavour of Nākd bars. The TV advertising will also be supported with in-store promotions, POS, PR, sampling and social media activity.

Jamie Combs, founder of brand owner Natural Balance Foods, said: “2019 is a big year for Nākd and we are passionate about bringing our customers the best tasting bars and exciting new flavour combinations, with the wholefood message at the heart of everything we do.

“Our product range is guaranteed to blow the minds of anyone who tries Nākd and we know that Mind Blown captures our values and spirit in an exciting way. We’ve been working hard to bring new customers and loyal fans exciting new combinations and we can’t wait to reveal more in 2019.”

Nākd is available in a range of flavours, including: Blueberry Muffin; Cocoa Orange, and Peanut Delight, in single bars (rrp 75p) and 4 bar multipacks (rrp £2.49).