Slush Puppie has entered the flavoured carbonates category with Slush Puppie Fizzie from Nichols plc.
Available from early March in the iconic Blue Raspberrie and Strawberrie flavours, Slush Puppie Fizzie is rolling out into the grocery, wholesale and convenience channels in 2l and 500ml price-marked bottles, with RRPs of £1.49 and £1 respectively. The 2L bottle is also available in a plain pack format.
The recipes for both flavours are no added sugar, contain only natural flavours, and are HFSS-compliant, to improve permissibility for those shoppers who are seeking out balanced choices.
The drinks will be supported by a disruptive through-the-line marketing campaign, with in-store activations, social media support and PR.
The flavoured carbonates category is currently experiencing growth of +13% (Nielsen), demonstrating a clear opportunity for retailers to leverage the strength of the Slush Puppie brand - the most well-known frozen drinks brand in the market (One Pulse) with a 50-year heritage and a presence in 40 countries worldwide.
Jenny Powell, marketing manager, Nichols PLC, said: “We have seen that, of all the occasions that drive consumers to purchase, the need for enjoyment is in growth by +8% [Nielsen], giving retailers an opportunity to provide shoppers with something fresh and memorable. The new Slush Puppie Fizzie range will do just that, allowing consumers to extend those special moments of enjoyment by delivering the retro, nostalgic taste of Slush Puppie that they know and love in an exciting new format.
“Our goal is to delight consumers with a fresh way to experience those iconic flavours, and we already know that our Gen Z audience in particular is excited and engaged with the concept. In fact, the results of a recent consumer taste test revealed that 79% of participants would purchase the product, and two thirds of participants found the product ‘new and different’.”
The brand’s success outside of the slush category has already been proven, with a growing presence in the retail channel, including: ice cream, bon bons, ice pops and lip balms.