Robinsons Rebrand

Robinsons has unveiled a rebrand across its range of squash, Fruit & Barley, Benefits and Minis.

The brand, worth nearly £200m in retail sales value (Nielsen), is championing the ‘real fruit joy’ found in every bottle.

The rebranded packs, rolling out from this month, sport a simplified design which features bold colours and sliced fruit to re-enforce the real fruit, flavour and refreshment in each bottle.

Robinsons is bought by nearly half of all UK households (Kantar), and the latest investment in the brand is set to create standout and help drive relevance with modern families.

The launch is in line with Britvic’s Healthier People sustainability strategy as Robinsons continues to deliver drinks that help people drink more water, with no added sugar.