Hula Hoops will partner TV show Britain's Got Talent with an on-pack promotion offering customers the chance to win free talent lessons with every purchase. The promotion will be supported with marketing and TV advertising, and Facebook and Twitter activity. The brand will also be giving consumers the chance to win a £10,000 'ticket to stardom'.
In February McCoy's will get a new look and further saturated fat reduction. There will also be a new chargrilled chicken variant. Phileas Fogg will get a fresh look, too, plus the launch of new variants spicy beef & Mexican chilli tortillas and tandoori chicken with Indian spices.
On the sweet side, McVitie's will be launching Hobnobs Cookies in January in two variants. And the Go-ahead brand will be adding a cherry flavoured variant to its Yoghurt Breaks range and launching Go-ahead Fruity Cake Slices in apple & sultana and honey, caramel & sultana.
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