Pladis has debuted a new non-HFSS recipe for its Jacob’s Crinklys range.
Jacob’s Crinklys non-HFSS will be available in existing flavours – Cheese & Onion and Salt & Vinegar in supermarkets while for independent retailers, Pladis is also launching a channel-exclusive PMP format for Jacob’s Crinklys Salt & Vinegar non-HFSS (£1.25).
“Jacob’s Crinklys has been enjoyed in wider retail for some time, as shoppers love their full-on flavour and oven-baked crunch,” said Asli Akman, marketing director – pladis UK&I. “So, it was about time we took the range’s popularity one step further by bringing Jacob’s Crinklys to supermarket shelves with a new, healthier recipe.
“We’ve also made them especially easy for shoppers to spot with unmissable ‘30% Less Fat’ flashes across our redesigned non-HFSS multipacks, along with ‘Oven-Baked’ flashes on the entire range. By emphasising these points of difference on-pack, we’re confident we will increase appeal for Jacob’s Crinklys across the board and attract savoury snacking shoppers looking for something a little lighter to tuck into.”
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