Nature Valley has given its sweet and salty nut bar range a fresh pack design to grab the attention of impulse shoppers and drive growth in the snacks category.

Nature Valley Sweet And Salty Nut Bars

The updated pack design focuses on better-for-you messaging with a more premium feel. The revamped packaging also boasts new font colours to help shoppers differentiate between variants including dark chocolate with nuts; and roasted peanuts.

Made with peanuts, almonds and wholegrain oats and dipped in a dark chocolate or peanut butter-flavoured coating, Nature Valley sweet and salty nut bars are free from artificial colours and preservatives and are suitable for vegetarians.

Kat Jones, marketing manager for Nature Valley, said: “Nature Valley is growing ahead of the category (+7.1% vs. +3.6%), and over the last 12 months we’ve seen the brand excel in the convenience channel, as we have tapped into impulse buyers looking for a tasty and exciting snacks while on the go (Nielsen Scantrack, Latest 52 weeks, June 2019).

“We know that there is a huge audience for permissible treats. As a brand with 20% household penetration (+2.1%) and 5.5m consumers buying our snack bars, we want to ensure we continue to offer them the great-tasting snacks they crave. The new, more premium design for the Sweet & Salty Nut range will hero the delightfully sweet and salty sensation of our bars and call out the better-for-you cues (Nielsen Scantrack, Latest 52 weeks, June 2019).”

Each Nature Valley salty and sweet nut bar contains fewer than 140 calories with an rrp of £2.40 per pack of four.