Weetabix has announced the launch of special edition Weetabix strawberry to tie in with its Comic Relief partnership.

To celebrate Red Nose Day, both the Weetabix strawberry variety and kids brands Weetos, Ready Brek and Crispy Minis have been taken over by red noses, with 5p from every pack bought will be donated towards the cause.

The on pack promotion, ‘Pick Your Nose Day,’ offers adults the opportunity to win a range of prices for their children. To enter, customers must visit https://pickyournose.weetabix.com, enter their pack code and pick one of the nine Red Noses with their favourite prize.

Weetabix strawberry are available in special edition 24 packs, priced at £2 for a limited time only ahead of Red Nose Day on Friday 13 March. The packs also include a coupon for 50p, hoping to drive repeat retail sales.

The launch is accompanied by a marketing campaign, beginning in February.

Caroline La Niece, Weetabix brand manager said: “We’re delighted that Weetabix Strawberry will be available in such a broad range of retailers including convenience and independent stores. The product launch is just one element of our Red Nose Day activity and we hope that our exciting, marketing campaign will heighten awareness of the product and drive sales, raising money for a great cause.”