Doritos is expanding its portfolio this month with the launch of a new sub-range called Doritos 3D Crunch.
The two-strong range will roll out in two on-trend flavours and formats, Nacho Cheese and Sizzling Steak, in both pricemarked packs (PMP) and grab bags.
Set for a fast start into the impulse channel, the PMP format will roll out in Formula 1-branded packaging to continue to drive awareness and momentum behind its partnership as the Official Savoury Snack of F1. The innovation uses the known and loved Doritos Bugles base, featuring the bold crunch and flavour fans have come to expect.
Doritos 3D Crunch’s exclusively impulse-ready PMPs and single pack formats are “designed to capture on-the-go missions, helping retailers enhance their snacking fixture with appealing, shopper favourite flavours,” Doritos said.
Lynn Grant, senior marketing manager at Doritos, said: “Our Formula 1 partnership got off to a flying start earlier this year, but we’re not slowing down yet.
“Doritos has always been about bold flavour and unforgettable snacking moments, and 3D Crunch takes that to the next level. Hitting shelves in impulse-friendly formats, the range aims to support retailers in catering to their shoppers’ quick snacking missions with two standout options. Ultimately, it’s about helping retailers leverage evolving shopper preferences and keep them coming back for more.”
Doritos 3D Nacho Cheese and Sizzling Steak will be available in a 70g £1.35 PMP, alongside a 42g £1.10 RRP grab gag, which will also be available across selected grocery retailers.
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