This summer, McVitie’s is expanding its Chocolate Digestives range with the launch of limited edition McVitie’s Mint Club Digestives, “bringing together two much-loved McVitie’s icons for the first time,” it said.
The new biscuits combine McVitie’s Milk Chocolate Digestive with the nostalgic mint flavour of Club Mint bars, delivering the “perfect balance of chocolate, mint and crunchy golden Digestives biscuit.”
Eleonore de Saint Perier, brand manager at supplier Pladis UK&I, said: “Both McVitie’s Chocolate Digestives and Club Mint have very loyal fans, so we’re excited to see them unite for the first time in this special limited edition.
“McVitie’s Mint Club Digestives are perfect as a post-dinner treat with family, an evening indulgence with friends or during a quiet moment on the sofa after a long day. However they’re enjoyed, the new biscuits will transform simple breaks into rewarding moments to unwind and indulge.”
The 250g packs carry an RRP of £2.35 and are rolling out now across wholesale and convenience channels.
No comments yet