Shreddies BPA 3D

Nestlé Cereals has announced the launch of a new on-pack promotion and social media activations as part of its official partnership with ParalympicsGB.

As a ‘Gold Partner’ the cereals expert will work with a selection of Paralympic athlete ambassadors in the run up to the Tokyo Summer Games - including Will Bayley, Kadeena Cox, Libby Clegg and Stef Reid - on activities and promotions to inspire inclusivity, promote an active lifestyle, and bring families together.

The on-pack promotion will run across some of its cereal brands, Shreddies, Cheerios, Nesquik, Shredded Wheat and Go Free, with the chance for families all over the UK to win hundreds of prizes including a treadmill, mini trampolines, city bikes, National Trust family memberships, Adidas vouchers and sport water bottles. The promotion with ParalympicsGB will be running on selected cereal packs and the Nestlé Cereals website from 23 July until 15 September, offering 550 prizes in total, with a final draw on 1 October.

Regional marketing director UKA – Nestlé Cereals Toby Baker said: “We are delighted to be a Gold Partner to ParalympicsGB, and are excited to be working with some of the UK’s most inspiring athletes to get the nation active through our on-pack promotion and social media activity this Summer.

“Nestlé Cereals has always been committed to making a positive difference to people’s lives by encouraging a healthier lifestyle, and this partnership has given us the perfect opportunity to share ideas to improve the nation’s wellbeing beyond what is eaten at the breakfast table.”