Nestlé Breakfast Cereals has secured an exclusive promotional collaboration for Star Wars: The Last Jedi.
The on-pack promotion will run for 17 weeks from 1 November and will be supported by significant TV and digital campaign investment, as well as a range of in-store material.
Consumers can choose the option of two different packs: The light side featuring ‘Rey’ or the dark side staring ‘Kylo Ren’. There are 30,000 prizes to win including cereal containers and bowls featuring characters from the film and BB-8 breakfast units - on-the-go cereal and milk BB-8 character containers with a lid that turns into a bowl. Codes are printed inside the packs which consumers need to enter onto the brand’s website to see if they have won a prize.
Toby Baker, marketing director UK at Nestlé Breakfast Cereals, said: “We’re delighted to work with Star Wars, one of the world’s most successful and iconic movie franchises. We hope consumers will enjoy the exclusive packs, as well as the opportunity to win their own Star Wars-branded prize.”
The on-pack promotion will run across Nestlé’s cereal products; Shreddies Original, Cheerios Multigrain, Shredded Wheat, Less Than 5% Sugar Oat Cheerios, Shredded Wheat Bitesize, Nestlé GoFree Corn Flakes and Nestlé GoFree Rice Pops.