Nestle’s Nesquik is launching a new All Natural cocoa powder, available in recyclable paper packaging.
Rolling out later this year, the product contains more cocoa and a richer cocoa taste than existing Nesquik products. Nesquik All Natural also has less sugar than the current product, and uses raw cane sugar instead of processed white sugar. The cocoa is also responsibly sourced from West Africa under the Nestlé Cocoa Plan.
Michelle Alvarillo, head of cocoa and malt beverages at Nestlé, said: “We’re proud to be able to launch Nesquik All Natural as a new addition to the range, providing parents with an all-natural option with a simplified ingredients list, more cocoa and less sugar in a recyclable paper packaging. This is part of our commitment at Nestlé to offer more natural, sustainable and nutritious choices while maintaining the great taste that people know and love.”
The new pouch is made of a coated paper that is recyclable and from sustainable sources, certified by the Forest Stewardship Council (FSC). Nestle is also planning to launch a zero sugar version to appeal to health conscious consumers.
Yasser Abdul Malak, head of dairy at Nestle for Europe, Middle East and North Africa, added: “The recyclable paper pouch is the first of its kind, one of our key initiatives towards providing more sustainable packaging across our product portfolio. Moving from plastic to paper is a big challenge, but an important step in designing the food packaging of the future. We have taken that step today to ensure we truly meet consumers’ demand for more natural and sustainable food.”