Nestlé Waters UK is partnering with The Lego Movie 2: The Second Part to introduce new bottle designs across its Nestlé Pure Life range.
Launching this spring to support the latest Lego movie, the new waterbuddies will be available in cases of 24 x 33cl bottles, across all major wholesalers (rrp 65p).
Severine Hemms, out of home shopper marketing manager for Nestlé Waters, said: “Nestlé Waters is committed to inspire kids to drink more water by making bottled water fun and engaging. We are confident that the Lego waterbuddies range will just do that. Water is the healthiest way to hydrate, and encouraging these positive habits at a young age is crucial for developing life long, healthy behaviours, and we hope that this latest launch will help set children up for a successful and healthy future.”
A suite of POS will also be made available to promote the new Lego bottle designs, including shelf barkers, FSDUs and posters.