Tenzing, the all natural energising drink, has been given a fresh look as well as its first out-of-home (OOH) advertising campaign.
The drink contains 55 calories per 250ml can (rrp £1.29) and is made using six ingredients; green coffee, guarana, beet sugar, Himalayan rock salt, green tea and lemon juice, to create a 100% natural energy drink.
The brand’s first OOH ad campaign launched last month across 18 sites in central London including Oxford Circus and Piccadilly Circus.
The Tenzing can, which is now Bisphenol A free, also features a new design for greater shelf stand-out.
Huib Van Bockel, founder of Tenzing, said: “The recent sugar tax means there is a worrying trend towards brands trying to reduce their sugar levels by replacing them with artificial sweeteners instead of actually taking the sugar out.
“We are proud to be leading the way with an energising drink which contains low levels of sugar along with carefully selected all natural ingredients, giving the drink a fresher and cleaner taste, with the same energy credentials. We know that people value natural, high quality products, that have clear provenance of ingredients, and we have achieved just that. We’re thrilled with the overwhelming positive response and are looking forward to an exciting few months ahead.”
Tenzing invests 5% of its profits into funding environmental projects in the Himalayas.
The drink is available to independents now, from a wide range of wholesalers.