Marketed as a world-first, My Foodie is launching its range of potato-based organic drinks in the UK.
Tapping into the growth of flexitarian and vegan diets, each of the three flavours included in the line-up feature a blend of potato and rapeseed oil, with apple juice and either blueberry, raspberry or sea buckthorn.
The patented drinks are also free from the most common allergens - gluten, dairy and nuts - and contain no added sugar or animal produce. The My Foodie range comes in 250ml glass bottles with an rrp of £3 each.
The company says the drinks are the first in the world to combine potatos (which are packed with energy, fibre and rich in vitamins - including more potassium than a banana) with the Omega 3-rich qualities of rapeseed oil.
Thomas Olander, co-founder and ceo of My Foodie’s owner Veg of Lund, added: “In typically Scandinavian style, My Foodies are a delicious and nutritious smorgasbord of ingredients and flavours. Given their consistency, they’re more a ‘drinkable snack’ than a drink. Perfect for these increasingly flexitarian times, they contain half your daily Omega 3 needs, are free from anything that’s not needed and feature a remarkably underused superfood, the humble potato.”
The My Foodie drinks range is available to convenience retailers via the following wholesalers: The Health Store; Marigolds and Galleria by GFG.