Monster Zero Sugar

Coca-Cola Europacific Partners (CCEP) has launched a zero sugar alternative of the brand’s popular Original variant: Monster Zero Sugar.

Rolling out nationwide from 4 September, the new variant joins Monster Original and Monster Absolutely Zero in the traditional energy line-up.

Monster Zero Sugar will be available in 500ml packs – singles and four can multipacks.

Associate director of commercial development at CCEP GB, Pippa Collins, said: “Monster Original has been a firm favourite and standout sales driver for retailers since it first launched over 20 years ago.

“With continued consumer desire for zero sugar energy drinks and the strong performance of our Ultra range as the no.1 zero sugar energy range in GB, we wanted to create a zero sugar energy drink that matches the iconic taste of Monster Original.

“Monster Zero Sugar has already proven to be incredibly popular in the US, so we’re confident its arrival in GB will bring excitement to the energy fixture and help retailers drive further sales.”