The launch of Rebel Kitchen’s organic Coconut Bytes coincides with the growth of plant-based products and increased demand for organic food and drink post-Covid.
Coconut Bytes are crunchy, bite-sized snacks made from a few minimally processed ingredients like coconut, tapioca and a pinch of sea salt. They come in Chocolate and Caramel flavours and a 26g pack has an rrp of £1.60. Like many of the brands’ existing products, they are free from gluten, free from dairy and contain no flavourings, preservatives or artificial ingredients. In addition, the snacks are a good source of fibre and are certified vegan.
Coconut Bytes are available from Wholegood, CLF, Tree Of Life, Essential Trading, Infinity Foods, Co-Op, Suma, The Nutribox and The Vegan Kind. The launch will be also be supported by their ‘Byte Me’ social media campaign followed by OOH early next year.
The firm claimed that whilst demand is high for organic and plant based options, there is still little choice in the snacking category for a product that fulfils both needs. “Consumers are becoming increasingly conscious of what they eat, where it comes from and its environmental impact,” said Ben Arbib, founder and owner of Nurture Brands, which owns Rebel Kitchen. “There aren’t enough organic and plant based alternatives and we’re on a mission to change that.”
The brand gives a percentage of its sales to farmers. “At Rebel Kitchen, we are focused on bold ethics and sustainability from the ground up. We donate 1% of our revenue to develop and support projects that encourage regenerative organic farming practices to help protect the environment and the livelihoods of coconut farmers in the Philippines long-term,” said Arbib.