Cadbury Plant Bar, a plant-based alternative to the nation’s favourite chocolate, Cadbury Dairy Milk, will be available from November. The new bar, which replaces milk with almond paste, was developed over two years at Mondelez International’s Global Centre of Excellence for Chocolate Research and Development in Bournville.
The firm claims that almond paste provides a similar taste and texture to milk ingredients while offering a hint of nuttiness. Available in two flavours, Smooth Chocolate and Smooth Chocolate with Salted Caramel pieces, the 90g bars (rrp £2.50) are suitable for vegans and are registered by the Vegan Society.
As part of the company’s commitment to innovate and trial new forms of packaging, the Cadbury Plant Bar range will be wrapped in 100% plant-based packaging made from ISCC certified bio-sourced plastics from renewable sources. It follows the company’s recent announcement that it will be investing in recycled soft plastic packaging for Cadbury Dairy Milk tablet bars sold in the UK and Ireland, and is one of several sustainability initiatives to come from Snacking Made Right – the strategy from which the company delivers its sustainability and well-being agendas.
Louise Stigant, UK managing director, Mondelēz International, said: “With 582,000 official sign-ups in this year’s Veganuary – more than double the number of official sign-ups from 2019, the increasing public appetite for varied snacking options and plant-based alternatives has never been more apparent. At Mondelēz, evolving consumer demands have long informed our ambition to provide a wide range of products that work for everyone and the new Cadbury Plant Bar range is the latest stop on this journey.”
Ericka Durgahee, Vegan Trademark marketing manager, Vegan Society, said: “As we approach World Vegan Day on 1st November, the Vegan Society is thrilled that anyone who misses Cadbury chocolate as a vegan can now enjoy their favourite delicious chocolate bar without the use of animal products. We know how hard Mondelēz has worked to bring this bar to life and give more options to everyone. We look forward to trying them when they launch!”
To support Mondelēz International’s strategy to increase wellbeing choices across its portfolio the company has invested significantly in innovation and developing lower sugar options. In recent years, the snacking leader launched Cadbury Dairy Milk with 30% less sugar as well as ‘30% less sugar’ variants of Maynards Bassetts hero products, Wine Gums and Jelly Babies, and a ‘40% less sugar’ line extension on BelVita.