Free-from and vegan consumers dreaming of a white Christmas need look no further than Moo Free’s festive NPD. The brand has added to its festive range with white choc Olivia the Bear and White Choccy Snowball lines.
Growing at an average 30% year-on-year, the Moo Free product range is free from dairy, gluten and soya and uses high quality, ethical chocolate.
Olivia the Bear White Chocolate (rrp £2.99) has been introduced following on from the popularity of the brand’s milk chocolate counterpart, Oscar the Bear. Olivia is made using Moo Free’s white chocolate, which is creamy in both taste and texture.
The second new Christmas treat from Moo Free is the White Choccy Snowball (rrp £2.50). Containing vegan marshmallows and honeycomb it is expected to appeal to children and adults alike.
The festive range also includes advent calendars, a selection box and a host of Santa and snowman shaped chocolate bars and festive figures.
Moo Free sends zero waste to landfill and helps cocoa farmers by using ethically sourced UTZ/Rainforest Alliance cocoa, as well as organic cocoa from the Dominican Republic.
Andrea Jessop, Moo Free CEO said: “Sales of our Christmas range have enjoyed double digit growth each year, alongside the success of our all-year-round range. We are appealing to the increasing number of people following a range of diets from gluten free to vegan. Our 2021 Christmas range is the largest yet with something for everyone, so we would urge retailers to stock up early.”