Mentos sweets are donning a fresh look for three months as a limited edition product. Each sweet will be printed with an icon and message such as ‘High Five’ or ‘Selfie’.
Mentos has introduced 34 fun sharable challenges on each chew. Challenges range from telling a joke, to a game of rock, paper, scissors.
Fern O’Guynn, brand manager at Mentos, said: “We are a bit guilty of keeping our heads down and avoiding eye contact if we don’t want to talk to someone. We’re trying to bring back appreciation for simple interactions, such as bonding over a sweet. The new challenges are designed to get people to step away from their phones, encourage interaction and enjoy a shared moment with others. We’ll be maximising the launch with a supporting £3.5million advertising campaign, including a TV advert, guaranteed to drive shoppers in-store.”
Trade marketing manager Mark Roberts said: “The singles market is currently in decline, and we recognise that in order to revive it, we need to bring innovation to the category. Mentos has seen 12 years consistent year on year growth, and is a top 10 confectionery brand in the UK, so we’re in a fantastic position to ignite change.
“Mentos Say Hello is set to be a huge talking point, not only will they inspire shoppers to interact over their challenges, they’re ideal for creating theatre in-store and even give retailers an extra reason to start talking to their customers!”
The limited edition Say Hello packs (rrp 47p, case size: 40 rolls) will be available in both mint and fruit single rolls and multipacks.
Mentos Say Hello will arrive in the UK from the end of September, for 3 months, and retailers and shoppers should stock up today for a better way to Say Hello.