Pladis has launched two new additions to its McVitie’s Thins range: Digestives Chocfilled Thins and Hobnobs Thins.
McVitie’s Digestives Chocfilled Thins feature two crunchy Digestives Thins sandwiched around a solid chocolate centre. The new filled biscuits range has an anticipated RSV of £6.8m and will be available in two variants, Milk Chocolate and Double Choc (rrp £1.79 per 130g pack).
Consumer research by McVitie’s suggests that its new Chocfilled Thins will be a shared ‘we’ moment of indulgence, enjoyed as part of the ‘daytime unwind’ reflecting the snack’s shareable format.
The UK’s number one biscuit supplier has also launched McVitie’s Hobnobs Thins. With a projected RSV of £4.5m, McVitie’s Hobnobs Thins (rrp £1.79, 170g packs) are expected to recruit younger consumers into the category.
Both McVitie’s Digestives Chocfilled Thins and McVitie’s Hobnobs Thins are available across grocery and convenience stores now.
Emma Stowers, brand director for McVitie’s at Pladis UK&I, said: “The Thins range is an important innovation platform for McVitie’s. Since the first McVitie’s Digestives Thins launch last year, its popularity has grown quickly and consistently, with retail sales of £17m to date. We’re absolutely thrilled to extend the range further with the launches of McVitie’s Digestives Chocfilled Thins and McVitie’s Hobnobs Thins.”