McVitie’s has unveiled a brand new TV advert to introduce its recently relaunched McVitie’s Breakfast range.

The latest campaign is on screens now and is running for five weeks. The advert introduces a new member to the Sweeet family, the flying squirrel. Fully equipped with a jet pack, the squirrel has been cast to reflect the oaty oomph received when eating the Breakfast Oaty Breaks, one of two new products in the McVitie’s Breakfast range, which now includes McVitie’s Breakfast Fruit & Oat Bakes.

McVitie’s Breakfast Oaty Breaks are baked with porridge oats and packed with fibre and energy-releasing vitamins B, vitamin D and iron. Featuring a new ‘snappable’ format, they are available in a choice of two flavours; Golden Syrup and Raisin & Cinnamon. For those looking for a fruit based option, McVitie’s Breakfast Fruit & Oat Bakes offer wholesome wheat-meal and oat biscuits with a tasty fruit filling available in both apple and blueberry flavours. Both are available in handy portion packs sizes which are great for eating on the go.

Kerry Owens, head of healthier at United Biscuits, said: “We recognise that modern lives are starved for time, but hungry for tasty on-the-go breakfasts, so we’re delighted to introduce the latest additions to our McVitie’s Sweeet™ family, and hope that it brings an oaty oomph to breakfast-loving folk across the UK.”