Flora has today (16 February) been announced as an official partner of the TCS London Marathon, marking a return to the “world’s most iconic mass participation running event.”
The three-year agreement, starting with this year’s event on Sunday 26 April, will see Flora reignite a partnership with the iconic event for a third time, having been the title partner from 1996 to 2009 and a supporting partner from 2020 to 2023.
Flora said it will play a key role in supporting runners in the lead-up to the event, creating delicious and nutritious recipes to support runners throughout their training. Flora will also be present on race day, bringing the brands energy to an already electric atmosphere.
By partnering with the TCS London Marathon, Flora aims to “empower communities to get active and have fun, from first timers to experienced athletes.”
Ian Hepburn, UK & Ireland head of marketing at Flora Food Group, said: “Returning to the TCS London Marathon feels incredibly special for Flora. This event has always stood for inclusivity, passion and community, values that align perfectly with our brand.”
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