Limited edition Galaxy Flutes are the latest NPD from Mars. The products are marketed as a light, but luxurious on-the-go treat. The bar comprises a combination of chocolate, wafer and cream, and 2012 will see the Galaxy brand supported by a £15m advertising investment. “Limited Edition launches such as Galaxy Flutes continue to inject variety and excitement into already established brands, as well as attracting new customers to the category,” says trade communications manager Bep Dhaliwal.
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