Sweet brand Maom is aiming to capitalise on the popularity of its ‘Full On… Till It’s Gone’ advert with a fresh TV push this summer.
On air for eight weeks from 12 August, the Haribo-owned brand is hoping to reach 1.6 million consumers with its high energy dancer creative.
The £1.5m marketing push will see Maoam Stripes promoted alongside top selling lines: Pinballs and Joystixx.
Bethan Rawstron, brand manager at Maoam, said: “Since its release the advert has received a tremendous amount of love from existing fans but has also played a role in igniting the interest of new consumers.
“It perfectly captures the brand’s unique personality and its wild and quirky side. These are also reflected in the dancer and his moves, which are fast becoming iconic. We are very excited to see dancer back on TV and to watch our fans respond by mirroring and redefining the Maoam moves.”