Haribo is inviting retailers to ‘Share the Scare’ with its new Halloween exclusive: Haribo and Maoam duo pack, as well as the return of trick or treat versions of its existing range.

Developed to capitalise on seasonal shopping trends, the duo pack contains 32 treats, mini bags and individually wrapped chews.

Available to c-stores now, the pack (rrp £4) includes Haribo’s family favourites: Starmix; Tangfastics; Supermix; and Giant Strawbs Gone Mini, alongside Maoam Stripes; Pinballs; and Joystixx.

Claire James, trade marketing manager at Haribo, commented: “We’re very excited by our duo pack, it brings together popular Haribo and Maoam treats to cater perfectly for the Halloween occasions and shopper trends around value, volume, wrapped treats and non-themed products.

“Whether we have families knocking at our door or joining us for a celebration, we want to delight them all, which is why we share their favourites. We also know that individually wrapped is important too because this format delivers from a safety, hygiene and convenience perspective. This is why our Haribo and Maoam duo pack is a great addition to our range.”

In addition to the new launch, Haribo has brought back its Halloween themed packs of Tangfastics and Scaremix. Each one featues a selection of limited edition flavours and colours (rrp £1). 

The brand’s Trick or Treat multipacks, consisting of themed gums and jellies and either 11 or 35 pre-portioned bags, are also back in stores for this year’s spooky season.