Children’s chews brand Maoam is sponsoring national BMX competition Ride to Glory. The competition involves six teams of professional BMXers on a nine day tour of the UK. Brand manager Lindsey Bevan says: “Maoam Ride to Glory is the perfect vehicle for reaching our target audience and the competition builds upon our support of niche sports and initiatives.”

The tour will be supported by an on and offline advertising campaign, competitions and giveaways.

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