Lucozade Revive is the subject of a new advertising campaign featuring a ‘visually arresting’ dance performance.
Designed to drive awareness of new Lucozade Revive among its target audience of 25-25-year-olds, the £2.8m campaign kicks off with a 10-second teaser for one week followed by four weeks of 30-second bursts on prime TV slots and in cinemas.
It is the fifth instalment of the Lucozade YES campaign, building brand awarness for the entire portfolio.
Lucozade Revive is a lightly sparkling energising drink containing B vitamins and only 50 calories per bottle. It is avaialble in three flavours: Lemongrass and Ginger, Orange with Acai, and Cranberry with Acai.
rrp: 380ml, 99p 4x380ml, £2.99
tel: 08702 415132
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