The new design features the Cadbury purple and swirling logo, and brings Cadbury Highlights into line with Cadbury Drinking Chocolate. For the first time all packs will feature the Fairtrade mark. The Cadbury Highlights pack also emphasises the 40 calories per serving content and each of the flavours has a different colour flash. The revamp will be supported with a £1.5m marketing campaign from October.
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