Lipton has added a tropical flavour to its Ice Tea range.
Lipton Tropical has rolled out in plain 500ml and PMP bottles, as well as 1.25l bottles.
The NPD offered a ”blend of mango and passionfruit”, said Lipton supplier Carlsberg Britvic, adding that it “tapped into the popularity of bold, tangy and exotic flavours”.
The launch will be supported by an OOH media campaign across April and May.
“With the existing popularity of Tropical flavours across the category already, we’re confident shoppers will love our latest addition,” said Clare Brosnan, brand director at Carlsberg Britvic.
“The flavour is available in multiple formats to suit every moment, whether it’s grabbing a bottle on-the-go with a lunchtime meal deal, or enjoying it at home with an evening meal. Ultimately, we want to help retailers drive their iced tea sales and strengthen the category with flavour-packed options that appeal to everyone.”
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