Four limited edition Walkers crisps flavours are being launched as part of PepsiCo’s sponsorship of the UEFA Champions League.
Steak and Ale Pie-nalty, Hot Shot Hot Dog, Chicken Tackle Masala and Sour Cream and Sweet Chilli Kicker will be available from 3 May in £1 PMP and grab bags.
There will also be an on-pack promotion across Walkers MAX and Doritos, offering shoppers over half a million chances to win cash prizes.
Josephine Taylor, senior brand manager at Pepsico, said: “With footy fans nationwide deprived of their summer of sport last year, and two British teams in the semi-finals of this year’s UEFA Champions League, everything is still to play for ahead of the final in Istanbul on 29 May, the perfect time to launch our biggest ever sponsorship campaign.
“As restrictions ease, consumers will be looking to elevate moments of connection, banter, and laughter with friends and family. We know people won’t be able to experience the footy the same way this year, so we’re bringing flavour experiences that only Walkers can do, by taking some of the nation’s favourite match foods and combining them with our Walkers punny banter – delivering a range of irresistibly tasty crisps that will raise a smile!
“At the same time, our on-pack promotion across Walkers MAX and Doritos will offer the chance to win instant cash prizes. Promotional packs will feature a QR code that will direct consumers straight to a Facebook Messenger chatbot, where iconic footballer Paul Pogba will be challenging fans to get ready with Doritos, Walkers and Pepsi MAX for a much more animated and interactive entry experience - think lots of GIFs and a lot of banter!”