Charter Brands is launching Langley’s Old Tom gin.
Langley’s Old Tom is Charter Brands’ first new product since the launch three years ago of Langley’s No.8 gin. Old Tom is a style originally popular in the 18th and 19th centuries. Old Tom offers a more intense yet slightly sweeter taste than a classic London Dry Gin, but it’s not as sweet as a Dutch Jenever.
Mark Dawkins, co-founder of Charter Brands, said: “We’ve always planned to develop other styles of gin under the Langley’s brand, and our Old Tom has been 12 months in development. The style is a forgotten classic in many ways, but with interest in gin among UK consumers at an all-time high and still growing, the time is right to bring it back with a real focus and strategy behind it.”
While the labelling reflects the heritage of its style, Langley’s Old Tom comes in the brand’s distinctive bottle, to create consistency. Old Tom is available at 40% ABV for the UK market as well as in a 47% Export Strength (rrp £25 for the 40%). Like Langley’s No. 8, Langley’s Old Tom is distributed in the UK by Hi-Spirits, and will be available from October.