KP Snacks has today (7 August) announced a multi-year renewal of its partnership with the England and Wales Cricket Board (ECB), remaining an Official Partner of The Hundred.
The long-term extension sees KP Snacks and the ECB continue to cooperate in their joint mission to get families across the country active through the sport of cricket.
Beginning with the 2026 season of The Hundred, KP brands including McCoy’s, Pom-Bear, KP Nuts and Hula-Hoops, will appear on the sleeves of the eight men’s and women’s teams in the competition, driving brand awareness.
KP Snacks will also continue its investment in community cricket and facilities across the country. The supplier became the first-ever partner of The Hundred in 2019, joining forces with the ECB ahead of the competition’s inaugural season, and in 2022 launched the Everyone In campaign, with the aim of creating a million opportunities for people across the UK to get more active by 2033.
Under the Everyone In banner, KP Snacks and the ECB have worked together to install 100 all-weather community cricket pitches in areas previously underserved by the sport, bringing thousands of new participants into the game – and this year are celebrating a century, having reached the landmark of installing 100 grassroots pitches in parks and community locations across England and Wales.
Kevin McNair, marketing director at KP, said: “We’re delighted to announce the renewal of our status as an Official Partner of The Hundred, enabling us to continue building on an already highly successful collaboration.
“This not only reinforces KP Snacks’ commitment to supporting inclusive, high-profile sporting events, but also strengthens our brand visibility and engagement across a wide national audience.”
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