KP Snacks has today (18 June) unveiled Excite and Engage, a guide designed to help convenience retailers capitalise on impulse purchases and increase crisps, snacks and nuts (CSN) sales by engaging shoppers with events and activations.
This new updated guide is a natural evolution of KP Snacks’ 25 to Thrive ranging advice, which supports retailers to maximise the category opportunity with clear, easy to follow advice.
The new guide is based around three simple, actionable steps - choosing the right brands and promotions, maximising visibility and amplifying in-store.
With 73% of shoppers buying snacks with value for money in mind, and nearly half (47%) influenced by promotions and discounts, stocking the right brands with compelling on-pack offers can significantly boost sales.
The guide also highlights the continued relevance of pricemarked packs (PMPs) for cost conscious consumers, with 62% of retailers saying that they increase sales, and that PMPs also account for the top 10 best selling SKUs.
Moreover, it explains the importance of category display and merchandising as well as off fixture opportunities, helping capture those critical impulse buys, with 43% of CSN shoppers purchasing on impulse because they saw it and were tempted.
Stuart Graham, head of convenience and impulse at KP Snacks, said: “As retailers continue to face significant challenges, our new category advice offers a timely and practical solution to help increase sales.
“Whether you’re activating a major sporting event or simply looking to boost everyday snack sales by associating with big TV and movie opportunities, Excite and Engage equips convenience retailers with the strategies they need to succeed.”
This new advice comes as KP Snacks kicks off a season of large-scale and high-profile partnerships, which engage consumers by driving relevancy for the category. As Official Team Partner of The Hundred, the fast-paced 100-ball cricket competition, KP Snacks is delivering a new Hundred-themed on-pack promotion offering consumers a chance to win £20,000 as well as daily cash and cricket prizes. Meanwhile, KP Snacks this year became Official Team Partner of England Cricket, featuring on the sleeve of England match and training shirts.
In addition, as official partner snacks partner of NFL London games, McCoy’s will have a strong presence throughout the season, while KP Nuts, the UK’s number one nut brand, partnership with darts sensation Luke Littler will deliver engaging retailer sales opportunities.
The guide is available for retailers to download free of charge on the SnacKPartners retailer hub here.
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