KP Snacks has announced the return of its hugely successful silver-screen partnership between Butterkist and Universal Pictures’ epic conclusion to the global cinematic Wicked phenomenon, Wicked: For Good.
Kicking off at the end of October ahead of the film’s release, the partnership is “designed to capture shopper attention, drive incremental sales, and maximise the brand’s long association with movies, tying into the biggest cinema event of this year,” KP said.
All Butterkist core flavours will feature in the promotion, with Wicked: For Good themed flash designs across sharing, microwave and pricemarked packs, including Sweet, Salted, Toffee and Sweet & Salty.
The on-pack promotion offers consumers the chance to win a family trip to experience the Northern Lights, as well as hundreds of Wicked: For Good x Butterkist themed prizes, including branded popcorn buckets and water bottles.
Rachel Rayner, brand manager at KP Snacks, said: “We’re delighted to be once again bringing together the UK’s most recognisable popcorn brand with this exciting cinematic event. The partnership has been designed to drive shoppers to the category by reigniting the connection between popcorn and films, while capitalising on the excitement around the film’s release.
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